When the 5th Century Greek Philosopher, Heraclitus of Ephesus, said that everything in life is in perpetual flux, little did he envisaged the fast-paced life of the 21st century.

Things are constantly changing. The change has presented challenges and opportunities. The opportunities are so much. Taking advantage of these opportunities in any field demand a sterling reputation.

However, the challenge is that a battered reputation can hold you back from getting to the peak of your career or achieving your business goals.

As God looks inward to see the contents of the heart (character); so do men look on the outside (reputation). The people that you will interact with in the course of your life will judge and access you based on emotions, which is often shaped by what they hear, see, touch, etc.

So, how do you put your best foot forward?

You need to manage your reputation. As a reminder, the beliefs or opinions that are generally held about someone or something make up its’ reputation.

Experts also see reputation as the widespread belief that someone or something has a particular habit or characteristic.

If you don’t blow your trumpet, nobody will blow it for you.

Nature abhors a vacuum, if you fail to speak up, your detractors would have a field day to throw mud at you.

Reputation management is about controlling and influencing an individual’s reputation. It’s about changing the messaging from negative to positive.

In my book, New Thinking New Politics, I wrote that cases abound of people whose reputation have been battered, but they got polished and had a sterling reputation, their business boomed and had successful career.

What made this happen? Reputation Managers did the magic!

That said, reputation management is not a stroll in the park. It takes continuous and consistent communication and messaging. Managing one’s reputation takes nurturing. It takes planning and strategic thinking. It takes time and energy.

I believe that is the reason you need the service of an erudite reputation manager.

When fishing for a reputation manager, bear in mind that you need a well-rounded person. You must engage someone who not only has knowledge of the traditional and new media; but who also understands the principles of strategy, war and battle.

You need someone who understands local and international trends. You need a reputation manager who is a strategist. You need someone that’s dynamic.

You need someone with the heart of a lion.

A good reputation manager is strategic to shaping your reputation in the eyes of your target audience.

Reputation managers are ‘super-human’. They carry the shield of their principal in difficult terrains, protecting their persons from every attack. They clear the mess created either by commission or omission. If they are not on the offensive, they are on the defensive for the sake of their principal. I call them burden-bearers.

A reputation manager who knows his worth is always on the offensive and in perpetual crisis mode, even if all look rosy at the moment. S/he is always scanning the terrain to see any booby trap laid ahead for the principal. S/he detects hotspots and diffuses it before it snowballs.

The reputation manager is the master of the strategy game. You need one to wade through successfully in the business world. And, don’t only have a decorative reputation manager; listen to his/her advice. It’s why you hired them in the first place.

Get a PR Strategist. Blow your trumpet because.

Vox populi, vox dei — The voice of the people is the voice of God.